Friends keep us company through the difficulties of our lives and help us grow, but when people move to a new city or town, fear and social anxiety can keep them from making new friends. How can we help people who have social anxiety step out and make new friends? The business team has identified a problem that the number of people who say they are going to an event is significantly higher than the actual number of people who attend.
The objective of this project is to introduce feature(s) to the existing mobile application so that the number of attendees who commit to going to an event is more closely aligned with the number of actual attendees.
UI / UX Designer and
The company’s location data shows that, on average, 20% of people who say they’re going end up attending events. The business goal here is to increase the conversion of accepted invites to event attendees.
During my secondary research, I focused primarily on answering 3 questions
As a result, the fact that event planners should spend more of their time and attention on the attendee experience rather than logistics stood out the most. The audience experience is now more important than ever and if you don’t have a strategy to keep your audience engaged virtually and physically, it will be much harder to gain back your audience for the next event.
I analyzed 3 widely used event management platforms and created a comparison matrix. Based on this, I identified the limitations which could give me potential action items / app specs for MeetStreet.
The user survey received around 40 responses, which helped me work on my affinity maps, empathy maps, and personas.
All the responses from the survey were categorized by me and put into groups in the form of an affinity diagram.
To get a clearer understanding of my user, I created an empathy map that lists what all the user sees, thinks, feels, says, does, and hears.
Finally, to get an overall view I created a distinct persona that represented my target demographics.
Ease of looking at event information and registering for it.
Providing ratings, reviews, and setting reminders.
Motivation and trust
Users to attend events
Users to customize
Keeping the existing company wireframes in mind, I sketched the critical screens and other screens with added features.
This project was interesting since it is a domain that has already been well explored. It was particularly challenging to scope the design from a vast list of ideas to a cohesive MVP while avoiding repetition or redundancy of ideas. More research and work are needed to ensure higher virtual attendance at events especially now that most venues are shut due to the pandemic.