In March 2020, with the onset of the COVID-19 Pandemic, universities and colleges across the world had to comply with government regulations and shut down operations to uphold the safety of the students as well as teachers and curb the spread of the virus. During this time, “On-Campus Placements” became paralyzed.
On-Campus Placement is a recruitment drive conducted within universities or other educational institutions where the “placement cell” helps provide jobs to students nearing completion of their studies.
As a final year student myself, I was experiencing firsthand the challenges of a “virtual campus” on a regular basis. To understand more, I started with a contextual inquiry to understand the problems and similar experiences of people. Based on my research, I was able to conclude that although the online campus drives have been introduced successfully, the process of execution of recruitment still remains inefficient.
PlacEasy is an app that makes the entire process of on-campus recruitment virtually easy, simple and efficient.
UI/UX Designer and
In order to kickstart my project, I started with a quick and relatively simpler way of gathering data about the users i.e. is the user screener survey. I received a total of 32 responses out of which 19 agreed to an interview.
I conducted the interviews with users who accurately represented the target demographic and potential users of my design. I interviewed 6 students, 3 placement officers, and 3 hiring managers who were the 3 personas I empathized with.
I kept the above mentioned recommendations in mind and designed the mid - fidelity wireframes. This schematic blueprint enabled me to have a visual understanding of each screen of the app before diving into creative Hi - fidelity prototypes.
This style guide contains the necessary UI design elements related to my application’s user interface. This style guide helps define elements like typography, color palettes, etc. which was used in my hi fidelity screens. This guide saved time while making decisions about the product’s design and prevented inconsistent design decisions.
In this test, I sent an interactive prototype link of my application to my users and asked them to perform various tasks while I made notes. This recording was used later on to analyze the performance and check for usability issues and recommend modifications.
Participants were slightly struggling to find various lists on the app.
- Make a separate icon for the other options that existed with all the lists.
- Add the list icon on the Jobs page as well since these lists are more relevant to jobs.
Most participants took longer than expected to find the group interviews icon and make groups as well as schedule them.
- Label the group interview Icon as “Group Interviews” to make it easily accessible to the users
- Make the disabled save button non- interactive. (It was a mistake made while prototyping)
Participants were confused as to what the “Select Category” options while drafting a new discussion meant.
- Make the categories in the list more self explanatory and descriptive.
- Increase the number of categories by 2-3 numbers to make better distinction between each category.
Placement officers will have to make multiple scrolls to choose students from group interviews.
- Space can be better utilized by reducing the number of scrolls while choosing students for group interviews.
- Use student info boxes itself to reflect the selection instead of check boxes.
In this test, I sent a link of the usability test that I created on maze.com after the usability issues from the moderated usability test were solved based on the recommendations and solutions and implemented in the prototypes. In this test, most usability issues faced by previous users were addressed.